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| Facebook Usage & Market Share |
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| 1. |
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Facebook has 1.28 billion monthly active users (MAU) |
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| 2. |
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Facebook has 802 million daily active users (DAU) |
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| 3. |
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Facebook has 609 million daily active mobile users |
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| 4. |
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Facebook accounts for 17% of ALL mobile usage |
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| 5. |
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Monthly time spent per person on Facebook smartphone app = 7h 43min |
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There 13.2 million Australian Facebookers |
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| 7. |
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There are 2.6 million New Zealanders on Facebook |
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| 8. |
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6.8 million Aussie and Kiwi Baby Boomers (over 45's) use Facebook! |
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| 9. |
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April 2014 weekly Australian visits to Facebook 117m (SMH 6.5m) |
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| 10. |
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Facebook is NZ's second most popular website after Google |
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| Facebook Advertising & Revenue |
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| 11. |
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Facebook accounted for a 5.7% share of all global digital Ad. revenues in 2013 |
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| 12. |
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It received 16.91% of worldwide mobile ad spending |
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| 13. |
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Facebook marketing spend doubled in Q4 of 2013, quarter on quarter |
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| 14. |
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Holiday competition drove up Facebook advertising costs with CPC rising 21% |
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Facebook Ad. performance improved though with click-through rates rising 10% |
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The number of Ad. impressions were up 51% and clicks up 66% |
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| 17. |
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Revenue attributable to Facebook Ads rose 60% from Q3 |
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| 18. |
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Facebook Q1 2014 earnings hit $2.5 billion (forecast of $2.36 billion) |
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| 19. |
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Total Ad. revenue hit $2.27 billion, up 82% from a year ago! |
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| Killer Facebook Content & Performance Benchmarks |
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| 20. |
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Payments revenue including games and apps reached $237 million (Q1 2014) |
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| 21. |
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Facebook has 46% of total global consumer brand social sharing |
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| 22. |
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The ideal interaction being driven by posts is between 100 to 119 characters |
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| 23. |
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Questions in Facebook posts tend to drive interaction up by 10 to 20% |
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| 24. |
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54% of Facebook Page posts in 2013 were photos |
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| 25. |
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Video posts received the greatest number of interactions from Facebook users |
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| 26. |
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Facebook Page performance benchmarks by audience size: |
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Facebook Page
Fan Threshold |
Average No.
of Fans |
Average Interaction Rate |
People talking about this Rate |
| 1 - 1k |
350 |
1.29 |
2.72 |
| 1k - 10k |
3,996 |
0.46 |
2.84 |
| 10k - 100k |
37,638 |
0.34 |
4.06 |
| 100k - 1m |
367,349 |
0.16 |
3.57 |
| 1m - 10m |
2,954,041 |
0.12 |
2.66 |
| 10m + |
22,401,161 |
0.11 |
1.59 |
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