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| Twitter Usage & Market Share |
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| 1. |
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There are 938 million registered Twitter accounts |
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| 2. |
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Twitter has 241 million monthly active users, this is a 30% increase in 2013 |
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| 3. |
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Twitter is the fifth biggest social network in the world in terms of users |
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| 4. |
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There are estimated 11 new registrations per second |
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| 5. |
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Twitter is believed to have approximately 2.9 - 4 million users in Australia |
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| 6. |
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Twitter had 2,525,527 visits in Australia for the week ending 26 April 2014 |
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| 7. |
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42% of Australian internet users have an account, 14% accessed in the past month |
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| 8. |
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Twitter is believed to have approximately 350,000+ users in NZ |
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| 9. |
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Monthly active users only grew by 9 million globally between Q3 - Q4 in 2013 |
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| 10. |
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Twitter's share price dropped 13% within 24 hours following its recent announcement |
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| Twitter Revenue & Emerging Trends |
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| 11. |
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Twitter revenue Q4 2013 totalled $US243 million, an increase of 116% year on year |
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| 12. |
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Mobile advertising revenue accounted for more than 75% of the total |
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| 13. |
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Twitter accounts for 1.5% of all smartphone usage globally |
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| 14. |
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The global Mobile Ad. market in 2014 is forecast at US$31.5 billion |
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| 15. |
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Twitter is forecast to own 2.7% of the market, up on 2.4% in 2013 |
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| 16. |
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Australia online Ad. spend grew 16% in 2013 to $3.74 billion in revenue |
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| 17. |
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Biggest growth area is Mobile Advertising, forecast to compound 39% 2013 - 2018 |
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| 18. |
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NZ Interactive and mobile advertising share increased from 17% to 21% of total spend |
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| 19. |
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Mobile advertising spend in the UK will overtake print this year for the first time |
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| 20. |
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UK Mobile Ad. spending is to surge 90% to £2.26bn in 2014 |
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| Twitter User Profiles & Behaviour |
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| 21. |
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Twitter gender breakdown: Male 47% vs 53% Female |
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| 22. |
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User age distribution: 15 - 25 (73.7%), 26 - 35 (14.9%), 36 - 45 (5.5%), 46+ (5.7%) |
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| 23. |
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A twitter user on average has 208 followers |
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| 24. |
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9.2% of Twitter users have 101 - 500 followers |
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| 25. |
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44% of Twitter accounts have never tweeted |
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| 26. |
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That said, there are over 500 million tweets made each day |
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| 27. |
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The optimum length for a tweet is 100 characters |
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| 28. |
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Photos average a 35% boost in Retweets, Videos: 28% uplift and Hashtags: 16% boost |
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| 29. |
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32% of Interbrand's Top Brands have customer service accounts on Twitter |
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| 30. |
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13% of Interbrand customer service accounts send 50+ tweets per day |
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| 31. |
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For Top Brands the average customer service response time on Twitter is 4.6 hours |
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| 32. |
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Top brands use the following tactics for handling customer service enquiries |
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a. |
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20% of customer service tweets direct users to an online resource |
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b. |
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12% requested more information |
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c. |
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9% direct users to email |
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e. |
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5% direct users to call |
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