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| YouTube Usage & Market Share |
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| 1. |
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More than 1 billion unique users visit YouTube each month |
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| 2. |
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YouTube has 11,538,000 users in Australia and 2,508,836 in New Zealand |
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| 3. |
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YouTube had an estimated 45,381,039 visits in Australia, week ending 26 April 2014 |
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YouTube accounts for 24% of social media visits in NZ |
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| 5. |
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100 hours of video are uploaded to YouTube every minute |
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YouTube reaches more US adults ages 18-34 than any cable network |
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Mobile makes up almost 40% of YouTube's global watch time |
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| 8. |
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YouTube accounts for 7% of all mobile usage |
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| 9. |
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YouTube is the third most popular website in Australia behind: 1. Google 2. Facebook |
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| 10. |
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It is the second most popular social network |
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| YouTube & Video Advertising |
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| 11. |
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Online video advertising is one of the fastest growing Ad. mediums in Australia and NZ |
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| 12. |
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Online video advertising forecast to compound 31% from 2013 and 2018 in Australia |
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| 13. |
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In New Zealand in Q4 2013 online video advertising grew 33% year on year |
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| 14. |
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2013 Worldwide gross advertising revenue for YouTube was US$5.6B, up 51% on 2012 |
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| 15. |
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There are more than 1 million advertisers on the YouTube Ad. platform |
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| 16. |
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YouTube has 21% market share of total video advertising revenues in the US |
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| 17. |
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44% of email marketers report increased engagement in messages containing video |
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| 18. |
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72% of online video Ads on YouTube are watched to completion |
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| 19. |
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A recent Nielsen study has forecast that TV and online advertising will merge by 2020 |
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| YouTube & Online Video Habits |
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| 20. |
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Consumers that engage with brand video on YouTube are the most engaged |
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| 21. |
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Millennials love TV shows (37%), Gen X: UGC (21%), Boomers: current affairs (18%) |
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| 22. |
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Globally, online video traffic will be 55% of all consumer Internet traffic in 2016 |
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| 23. |
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52% of consumers believe product videos provide confidence in online purchases |
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| 24. |
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Mobile/tablet shoppers are three times as likely to view a video as laptop/desktop users |
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| 25. |
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The top ten brand viral videos of 2013 were: |
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