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| Instagram Usage & Market Share |
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| 1. |
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Instagram has 200 million monthly active users |
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| 2. |
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Estimated Instagrammers: 1.95 million Australian and 314,860 New Zealanders |
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| 3. |
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15% of Aussies own an Instagram account and 7% used it within the past month |
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| 4. |
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An average of 60 million photos are added to the platform daily |
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| 5. |
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Instagram has 7% of daily photo uploads, behind Snapchat (49%) and Facebook (43%) |
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| 6. |
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Facebook bought Instagram in April of 2012 for $1 billion in cash and stock |
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| 7. |
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Since Facebook acquisition Instagram doubled its user base from 100 million users |
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| 8. |
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11% of global smartphone users have used Instagram in the past month |
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| 9. |
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2014 will see Ads for the first time on Instagram as Omnicom will invest $100 million |
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| User Profiles & Behaviour |
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| 10. |
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Instagrammers like 1.6 billion updates daily |
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| 11. |
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Thursday is the busiest day for brands posting, Sunday gets highest interaction levels |
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| 12. |
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An Australian Instagrammer uploads 10 photos per month, averages 2.3 pics per week |
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| 13. |
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Peak time Down'under is 8pm midweek and 5pm at weekends |
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| 14. |
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70% of Instagrammers access the site daily |
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| 15. |
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Instagram unsurprisingly has a younger skew =18 - 29 (37%), 30 - 49 (18%), 50+ (7%) |
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| Business Uptake & Content Marketing |
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| 16. |
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71% of Interbrand's Top 100 Brands have an account, 65% are actively posting |
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| 17. |
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The automotive, media and luxury industries deliver 59% of total brand posts |
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| 18. |
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Electronics, technology, alcohol, and FMCG make 23% of total brands posts |
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| 19. |
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40% of all Instagram videos posted in the last month have been by brands |
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| 20. |
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Among top brands, videos underperform the brand engagement average by 24% |
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| 21. |
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Brands are able to drive 26% more engagement with photos than videos |
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| 22. |
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Hashtags are the norm, 83% of posts by top brands include at least one hashtag |
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| 23. |
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Posts by the top ten brands contain just one hashtag (36% of posts) |
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| 24. |
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The most popular brand picture settings are 1. #nofilter 2. Lo-fi 3. X-Pro II |
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| 25. |
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Mayfair filter gets average 23.044 interactions (sum of likes and comments) |
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| 26. |
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For every 33 likes you get 1 comment on average |
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| 27. |
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Most popular Australian Instagram hashtags: |
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