LinkedIn Usage & Market Share 1. LinkedIn has 300 million members 2. LinkedIn has 6,077,521 Australian members & 1,134,605 New Zealand members 3. Globally LinkedIn adds 2 new members every second 4. Fastest growing demographic: 39 million students and recent college graduates 5. LinkedIn counts executives from all 2013 Fortune 500 companies as members 6. More than 3 million companies have LinkedIn Company Pages 7. In Q4 2013 mobile accounted for 41 percent of unique visiting members to LinkedIn 8. Average visitors up 20% year on year to 139 million in the fourth quarter of 2013 9. In Q4 2013 LinkedIn averaged 187 million unique visitors, including SlideShare B2B Marketing Uptake & Lead Generation 10. 91% of B2B marketers use LinkedIn as key content marketing channel 11. 93% of B2B marketers consider LinkedIn an effective channel for lead generation 12. 72% of B2B marketers have/are planning to integrate LinkedIn's social Ads 13. LinkedIn members are sharing insights in more than 2.1 million LinkedIn Groups 14. 25 % of LinkedIn's revenue comes from its Marketing Solutions, and growing! 15. LinkedIn users are highly engaged, spending 133.1 seconds on each link they click Producing Killer Content on LinkedIn 16. 60% LinkedIn users want industry insights, 53% company news, 43% product info 17. 20 status updates per month will help you reach nearly 60% of your unique audience 18. Employees are 70% more likely to take action on your update and spread the word 19. LinkedIn's busiest hours are morning and midday, Monday through Friday 20. Business hours, in general, have the largest maximum reach 21. Aussies and Kiwis from almost every corner of the professional landscape have: • Accounting = 117,823 • Consultants = 244,600 • Education = 274,518 • Engineers = 224,771 • Finance = 197,137 • Healthcare Services = 228,844 • Human Resources = 141,285 • IT = 240,970 • Legal = 76,680 • Marketing, Media & Communications = 280,798